Pinterest is an essential tool for building your brand and showcasing your blog. Find out how to build a strategy to increase pageviews to your site

Good morning, peeps!

This post is for all my fellow blogger friends out there who are looking to take their blog to the next level. Since I started my blog 6 months ago, I have done a lot of researching about how to utilize Pinterest to draw attention to my blog and increase my page views.  I decide to share with you all my strategy today that I believe has done wonders to Inspiration Indulgence.

Why Pinterest?

First off, why should you build a Pinterest strategy? Pinterest is the number one most effective social marketing tool for blogging. First of all, Pinterest is the fastest growing website for overall member growth. In addition, it’s so easy to spread ideas and posts through pins, thus making your success rate at going viral much more likely than on Facebook, Twitter, and other forms of media. Pins are likely to be spreadable for months, even years after the original post date, whereas posts on Facebook and other forms of media are likely to be noticed only close to the date when they are posted.

Why should you take my advice? I’m really proud of how I have come from literally knowing nothing about using Pinterest for my blog, to getting over 75% of my monthly pageviews due to Pinterest. In just 6 months, I gathered over 15,000 Pinterest followers on my Pinterest account and have on average, 23,000 daily impressions on my pins. I want to help you reach the same success. You owe it to yourself and to that beautiful blog of yours that you have put so much blood, sweat, and tears into!

I have constructed a strategy for you so you can utilize how wonderful Pinterest is.


Step #1: Open a business account for your blog

First of all, you will need to open a Pinterest business account for you blog. Having a business account will showcase your professionalism and allow you to access Pinterest Analytics, which will be talked about in a bit. Pinterest makes it easy to do and guides you along at this link.

Step #2: Upgrade your pins to rich pins

Rich Pins are pins that include extra information right on the Pin itself. Basically, they look more professional and are more likely to get repined. Here is an example of a regular pin versus a rich pin. Pinterest will walk you through how to apply for rich pins here.

Here is an example of what a rich pin looks like on the left vs. a non-rich pin on the right. See the difference is professionalism and overall presence.

Rich pin vs. Nonrich pin

Step #3: Create a pleasing board presence

  • Board presence

It’s a fact that we are more attracted to pretty things. To attract followers and fellow pinners, have a clear, aesthetic style for your boards. Keep it clean, and pretty. Make your board main images clean and representative of your pins. Here is a great example of a Pinterest account that has beautiful, pleasing boards:

Britt Houchins Pinterest page
Brittany Houchins from the Kardia Blog
  • Organize your boards

Organize your boards so they are easy to follow. I like to display my own boards, followed by my group boards. With my group boards, I organize them in terms of how many pins they have, usually from largest group boards to smallest. Be sure to also create a board unique to just your blog, where you display your own pins. I like to put this board first before anything, so it’s the first board my pinners see. I learned this tip from blogging expert Ruth Soukup from her bestselling book How To Blog For Profit Without Selling Your Soul. I highly recommend that you check this book out if you’re looking to take your blog to the next level!!

Step #4: Use Pinterest analytics

Pinterest analytics allow you track your activity surrounding your account. It shows you how many average daily impressions you have both on your overall account, and for specific pins. In addition, it will tell you which of your pins are being repined, favorited, and viewed the most. I am so incredibly thankful for this tool, as it allows me to access which pins are working for me and which ones aren’t. If I can tell that some of my pins that I created are not being repined, I know to create a new, clearer and more pinnable image. NOTE: You can only access Analytics with a Pinterest business account.

Step #5: Follow other pinners

On average, I try to follow 100 pinners a day. This allows me to: A.) Increase my followership; B.) Have a wide variety of pins to pin to my boards. The blogging community is all about support, and this suffices for Pinterest as well. Follow your favorite bloggers, and those who are of inspiration to you. Pin from group boards you are a part of. The golden rule of blogging is that the more love you give, the more you will receive!

Step #6: Group boards, group boards, group boards!

Group boards are SO important. They are a great resource to spread out your pins and make them more accessible to thousands, even millions, of other readers. I like to pin the same pin to multiple group boards throughout the day to spread In addition, when you pin to group boards, you are not clogging your Pinterest feed; as these pins don’t show up to your followers. How do you become involved with group boards? Join online blogging communities and ask if there are any boards you can participate in. In addition, I will search for them on Pinterest and email the administrator. People are happy to have contributors, and it’s also a great way to make blogging connections!

Step #7: Develop a pinning schedule

  • Use tools to help spread your pins out

Develop a strategy for spreading your pins out throughout the day. I like to use the tool Viraltag to help me schedule my pins out. This way, I don’t have to worry about constantly pinning through my day, especially when I am busy with other things in my life. Viraltag allows you to schedule your specific pins in specific time slots, and other pins as well. It gives you a free one-month trial, and then it’s $29 a month. I love Viraltag because they are super awesome with their customer support and do whatever it takes to make their customers happy. When my free trial ended, I wasn’t going to renew it because of the price, but Viraltag worked with me and reduced the price to $19 a month. This tool was a huge reason for my drastic Pinterest growth in the past months, and it is an absolute necessity for my blogging game.

  • Pin regularly

You need to be active on your Pinterest account to improve your growth and ultimately have your own pins pinned. Pin regularly, both your pins and your followers’ pins. Pinterest is all about spreading the love!

If you follow these Pinterest tips, I guarantee you will see growth to your Pinterest account. Pinterest can be a complete game-changer for your blog, attracting new visits and visitors each day who otherwise may have never found your blog before. Do you have any other tips to add? Let me know in the comments below.

Be sure to follow me on Pinterest! Have a great week, everyone!

This post contains affiliate links, which means that if you click on one of the product links, I’ll receive a small percentage of compensation. I PROMISE you guys that I only promote products that I truly love! Thanks for supporting brands that make Inspiration Indulgence possible!



Like this post? Check out my other post in my blogging series:

A Blogger’s Guide to Doubling Your Instagram Followers

  • These are all so great. I use Promoted Pins to boost evergreen content on a regular basis. That’s the best thing about Pinterest, a post can live on for a very long time. =)

    • Chelsea

      Could you tell me a little bit more about promoted pins? Does it work, and do you have to pay?

      • Sure. It does work, but only if you really optimize the photo for sharing (clear and bright, vertical, has text), and if you use the right tags for the photo (don’t put any hashtags in the description or they’ll reject it). The great thing is that you can play around a lot to see what works best. You definitely have to pay, but you only pay for the clicks that go to your site. They recently started offering an option to also pay for repins and likes but I’ve never done that because I use it to drive traffic to my site, not my Pinterest profile. You can set a daily budget and pause the campaign at any time. I will say that it’s easy to spend more than you expect, so be sure to really consider what budget you want before you click ‘Promote’. Good luck and let me know how it goes if you do use it.

  • Marielle Petkoff

    Oh, I didn’t know about rich pins! Thanks for this, I definitely need to upgrade my Pinterest now!

    • Chelsea

      Best of luck! It’s worth it :)

  • Great tips!
    I’ve done a post myself for building Pinterest followers yesterday too! Love the post.


    • Chelsea

      Thanks so much! :) xo

  • Love this. Thanks for the tips!

    • Chelsea

      Thank you. Hope they help!

  • MrsBarBelle

    Great tips! Thanks for sharing, I need to be more active on Pintrest.

    • Chelsea

      Thanks so much, hope they help you and your blog out! :)

  • Such great tips! I haven’t knowingly written down a strategy, but I have been doing most of your tips and have more than 10k followers, so it definitely works!

    • Chelsea

      Good for you, Annie! Your blog is awesome, I’m not surprised at all!!

  • Dayne Prescott

    Pinterest for men can be very difficult to build a following for. But I’m trying my best! Thanks for sharing!

    • Chelsea

      Keep at it, Dayne! I follow many men on Pinterest, it can be done!! :)

  • Bethany Magnie

    I really need to be more consistent with Pinterest! Still working on that!

    • Chelsea

      It’s okay, there is always time to work at it!

  • Great tips, thanks for sharing! I need to work on getting rich pins! Group boards have been lots of fun and successful so far!

    • Chelsea

      I LOVE MY GROUP BOARDS!!!!!!!!!!!!!!!!!

  • Shannon Willett Ketchum

    This is fantastic information, thank you! I pinned it so that I can study it later.

    • Chelsea

      Thanks so much for pinning, Shannon! I hope you find the tips useful in the future!

  • WOW! You’ve done awesome on Pinterest. I still haven’t mastered it and still don’t get much traffic form there, at least not on a regular basis. Definitely going to be following your tips though!

    • Chelsea

      Sometimes I worry that too much of my traffic is from Pinterest..I also want a loyal following that is going to come back, you know?

  • Great tips! Thank you for sharing, I’m currently updating my Pinterest presence!

    • Chelsea

      Best of luck! xo

  • Thank you so much for these tips! I just converted to a business account but I’m still getting used to the analytics. I also 100% agree with group boards! Do you have any favorites?

    ♥ Lisa
    strum simmer sip

    • Chelsea

      Hey Lisa! I’m obsessed with group boards! I can recommend you some. Why don’t you send me an email at if you have time and we can see if there are any I have that fit your blog niche!

  • Laci Jamison Carlson

    So needed this !!!! Thanks so much I have all other social oulets in control except Pinterest thx !!!

    • Chelsea

      Best of luck, Laci! I promise it is SO worth it!!

  • Jennifer S.

    Pinterest is one of my favorite ways to find inspiration! Not to mention waste time LOL. Having a solid strategy is SO important

    • Chelsea

      RIGHT! I waste sooo much time on Pinterest it’s ridiculous.

  • Saving this! I need to step up my Pinterest game. Thanks for this!

    • Chelsea

      Good luck, Lexi! Thanks for reading!

  • Christine Hawkins

    Love this! I am totally saving this for the future. I really need to get better on pinning more from my site and making pin-able images. Thanks for sharing :)

    • Chelsea

      Hopefully they help! Thanks for the read, Christine!

  • Love all your tips! I started using tailwind recently, and I really like it. I have trouble pinning when I get so busy, so it really helps using a scheduler for that! Thanks for all the information! Following you now too 😉

    • Chelsea

      So do I, Alexis. That’s why I love Viraltag so much!! xo

  • Love these tips. I use tailwind and it has sure changed my life. Just an FYI pinterest has, for some reason, taken down their rich pin validator as they are reformatting their developers site. Just wanted to let you know !

    • Chelsea

      Oh wow, I didn’t know that! Thanks so much for the info! I’ll have to check into Tailwind :)

      • No problem! I actually discovered it this morning when I was trying to sit down and fix my rich pins. But you’re right on the money of us needing them.

      • I’m a little bit confused on how to apply for rich pins, can you help me through it? am I just supposed to copy a certain code onto my site or something? HELP! :(

      • The current way to do it is down. I am waiting for them to either reload the system back up or wait to hear what else to do.

      • Chelsea

        The system is down right now, Julie! When I was having any questions before, I emailed Pinterest support and they were SUPER great and awesome!!

      • Chelsea

        Ugh okay. I will need to look into this! Thanks so much!!

  • I’ve never really understood how important Pinterest can be! I’m definitely pinning this post so that I can refer back to it as I build my Pinterest Presence!

    • Chelsea

      Thanks so much for pinning! I really appreciate that! I didn’t know until as of recently. Hope it helps :)

  • Once again, Chelsea. Hittin’ me up with the really good blogposts. Ugh…I need to organize my pinterest boards!

    PS. Did you just upgrade to Disqus??

    • Chelsea

      Aw Taylor you are so sweet! I really, really appreciate your support, if I never told you that! I feel you. I need to re-organize mine because I think they are getting quite cluttered.

      And yes I did! 😀 I’m looking to get a new theme soon as well! yay!

      • Of course, girl! I love your blog! It was one of the first ones of a handful of people’s that I was reading when I first started getting serious about my blog!

        Hahaha, I thought so! Disqus will change your life…it’s SO much easier to reply to people as well as for people to comment!

        Oooh! I can’t wait to see the new theme! 😀

      • Chelsea

        AWW!! You just made my day! That makes me so happy 😀 You are so right….Disqua literally has been a life-changing decision. lol!!! I love it sooo much.

        I’M SO EXCITED I CAN’T WAIT TO SHOW YOU ALL. I’m so sick of this design.

      • I can understand how it may be a little frustrating if the person doesn’t want to create an account, but I just can’t get over how easy it is because of how your information carries over from blog to blog. It’s just so much easier to comment on other people’s blogs!!

        hahaha, can’t wait to see it!

      • Chelsea

        Exactly! It wasn’t hard at all to implement Disqus onto my site, and it looks so much cleaner!

      • Yes definitely!

  • Girl, this is the bees knees! What a great, IN DEPTH post! I can’t believe you are up to 15,000 followers on pinterest! This is my next social media presence to work with since I just hit 1,000 on Instagram. I used to pin SO much before I started blogging and now I feel like everything takes a higher priority then pinning. I need to schedule in some time for pinning!!

    • Chelsea

      Hey Chels! Thanks SO much for sharing this weekend, I really appreciate it!! It will be SO worth your time, I promise :)

  • Fantastic post, Chelsea! I really need to get around to upgrading to rich pins, like ASAP haha. Dang girl, 100 a day?! How do you find so many profiles that you can relate to? It’s so hard for me, but then again I am SUPER choosey with who I follow. lol.

    • Chelsea

      Thanks, Summer! I usually find other bloggers. There are so many great Pinners out there, and I feel like I’m on my Pinterest constantly! It can be hard though with so many other forms of social media that we need to keep up with for blogging!

  • This is such a good post! I always neglect Pinterest but it really can be such a huge traffic driver. It’s the number one referrer on a lot of my posts so I need to get more serious about it!

    • Chelsea

      Thanks, Shannon! I have invested so much time into my Pinterest, sometimes I feel like I have neglected my other forms of media! It’s all about balance.

  • This is great! Some stuff I’m doing, but I def could be better with analytics and scheduling!! Great post that I’m pinning asap!

    • Chelsea

      Thanks so much for Pinning, Angie!

  • This is super helpful! Pinterest is definitely something I need to become more involved in.

    • Chelsea

      Thanks, Liz! Hopefully it helps you improve your Pinterest presence!

  • I am stopping over from the Peony Project link up and am so glad that I did!! I just pinned this (no pun intended! *smiles*) for future reference and can’t wait to put into practice the things that you mention! Thank you so much for sharing!!
    Blessings, Rebecca :)

    • Chelsea

      Thanks so much for your kind words, Rebecca! :) I hope it helps your blogging game!

  • Pinterest is my favorite! It is my #1 source of traffic as well. One of the things I love about it is that the traffic keeps coming over months or even year. When you have something go viral on Facebook or Twitter, you get crazy hits for a few days, but then it dies off. With Pinterest, it keeps going and going!

    • Chelsea

      Exactly! It can be unpredictable. I love it! It’s also fun to see which pins get the most attention.

  • I love this! I am going to pin this to one of my boards. I thought I had done all of this but I need to go more in-depth. I have barely touched #6, so that is next on my to do list! Thank you for these clear tips! –K.

    • Chelsea

      Thanks so much for pinning, Kels! :) Hope it helps your blog! Thanks for reading! xo

  • Great post! I hadn’t considered following more people on Pinterest, but that makes sense. I pinned this to my “Blogging” board!!

    • Chelsea

      Thanks so much for pinning, Alexandra! Hope it helps!!

  • Visiting via the peony project. Thanks for sharing this post! I’m pinning it now. :)

    • Chelsea

      Thanks so much for pinning! I hope it brings you success!!

  • Tess

    Thanks for all this good information regarding Pintrest and Blogging. I definitely didn’t know you could do all this and connect it with blogging. I definitely will be using Pintrest more when I have the time to start pinning for my blog.

    • Chelsea

      You will be so happy you did! Pinterest is such a great tool :) Thanks for reading!

  • Menopausalmother

    I’m still learning about Pinterest. This is GREAT info—thank you!

    • Chelsea

      So glad it helped! xo

  • This was so helpful for me as I’m just beginning to market and attempt to grow my blog. I’ve had Pinterest since it originated, back when you had to be invited to use it, but using it for business strategy is something I’m struggling with. So thank you!

    • Chelsea

      Hey Hannah, thanks for reading! Pinterest is such a great tool and like I mentioned, I get most of my pageviews from it. You wont’ regret developing a strategy!

  • This is such fabulous advice. I’m currently researching the hell out of how to grow my Pinterest presence! Since I blog Kids crafts, home decor, DIY and Travel I think Pinterest will be my biggest form of social media traffic. Just got to get my head around it all. I’m over spending hours on Facebook with little to gain from it! Thank for this! :)

    • Chelsea

      Thanks for your comment, Maria! I hope it helps you! Pinterest is definitely a mechanism that will help grow your blog by thousands of pageviews! It’s worth the researching :)

  • Allie

    Hi Chelsea. I love these tips & the ones you had for how to grow your Instagram. I think the biggest takeaway for me is to put in time to follow other people. Right now, I am pretty selfish and don’t follow to many people back…. I’m going to make it a goal to fix that!

    Love your site, great work babe!

    • Hey Allie, thanks for visiting! Yes, that has been the most helpful for me. Let me know if you have any more questions! (:

  • So I just reread this post after reading your post about being a self-employed blogger. Girl, you are ROCKING it on Pinterest! I just went and joined some of the group boards you’re a part of and have already seen traffic growing as a result. Thanks for sharing! 😉

    I would love some advice on point #5 though…where do you find 100 pinners to follow each day? Are you mostly following other random bloggers? Do you search different topics and follow people from there? I’d love to follow more folks but don’t really know where to start with finding people to follow. Would love any advice or suggestions you have! :)

    • Hey Lauren, I’m so happy to hear that you followed some of the group boards! I can honestly say that the group boards have helped me on Pinterest more than anything else to get my pins spread out. Great question- I usual follow people by interest like you mentioned or in other blogging groups. For example, I’ll find a group board related to “blogging tips” and follow all of the contributors because I know they are fellow bloggers.

      I probably should be more picky about who I choose to follow but the truth is that I don’t view Pinterest as a form of media where I form close relationships such as on Instagram or Twitter. I am more likely to follow “random” people on Pinterest than I would on Instagram or Twitter.

      Does that help? Let me know if you have any other questions!! :)

  • Rhi

    I struggle with pinterest – it’s really taken me a bit of time to get to grips with it. These will be good tips for the future.

  • Graham @ reverse the crush

    Thanks for sharing these tips! I’m still getting the hang of Pinterest and this will really help :)

    • Pinterest is a beast but it can do wonders to your blog!!

  • Thanks so much for sharing babe!!! I’ll have to create a pinterest business account soon

    • So happy you loved this post! Thanks for reading!