Good morning, peeps!
This post is for all my fellow blogger friends out there who are looking to take their blog to the next level. Since I started my blog 6 months ago, I have done a lot of researching about how to utilize Pinterest to draw attention to my blog and increase my page views. I decide to share with you all my strategy today that I believe has done wonders to Inspiration Indulgence.
First off, why should you build a Pinterest strategy? Pinterest is the number one most effective social marketing tool for blogging. First of all, Pinterest is the fastest growing website for overall member growth. In addition, it’s so easy to spread ideas and posts through pins, thus making your success rate at going viral much more likely than on Facebook, Twitter, and other forms of media. Pins are likely to be spreadable for months, even years after the original post date, whereas posts on Facebook and other forms of media are likely to be noticed only close to the date when they are posted.
Why should you take my advice? I’m really proud of how I have come from literally knowing nothing about using Pinterest for my blog, to getting over 75% of my monthly pageviews due to Pinterest. In just 6 months, I gathered over 15,000 Pinterest followers on my Pinterest account and have on average, 23,000 daily impressions on my pins. I want to help you reach the same success. You owe it to yourself and to that beautiful blog of yours that you have put so much blood, sweat, and tears into!
I have constructed a strategy for you so you can utilize how wonderful Pinterest is.
Step #1: Open a business account for your blog
First of all, you will need to open a Pinterest business account for you blog. Having a business account will showcase your professionalism and allow you to access Pinterest Analytics, which will be talked about in a bit. Pinterest makes it easy to do and guides you along at this link.
Step #2: Upgrade your pins to rich pins
Rich Pins are pins that include extra information right on the Pin itself. Basically, they look more professional and are more likely to get repined. Here is an example of a regular pin versus a rich pin. Pinterest will walk you through how to apply for rich pins here.
Here is an example of what a rich pin looks like on the left vs. a non-rich pin on the right. See the difference is professionalism and overall presence.
Step #3: Create a pleasing board presence
- Board presence
It’s a fact that we are more attracted to pretty things. To attract followers and fellow pinners, have a clear, aesthetic style for your boards. Keep it clean, and pretty. Make your board main images clean and representative of your pins. Here is a great example of a Pinterest account that has beautiful, pleasing boards:
- Organize your boards
Organize your boards so they are easy to follow. I like to display my own boards, followed by my group boards. With my group boards, I organize them in terms of how many pins they have, usually from largest group boards to smallest. Be sure to also create a board unique to just your blog, where you display your own pins. I like to put this board first before anything, so it’s the first board my pinners see. I learned this tip from blogging expert Ruth Soukup from her bestselling book How To Blog For Profit Without Selling Your Soul. I highly recommend that you check this book out if you’re looking to take your blog to the next level!!
Step #4: Use Pinterest analytics
Pinterest analytics allow you track your activity surrounding your account. It shows you how many average daily impressions you have both on your overall account, and for specific pins. In addition, it will tell you which of your pins are being repined, favorited, and viewed the most. I am so incredibly thankful for this tool, as it allows me to access which pins are working for me and which ones aren’t. If I can tell that some of my pins that I created are not being repined, I know to create a new, clearer and more pinnable image. NOTE: You can only access Analytics with a Pinterest business account.
Step #5: Follow other pinners
On average, I try to follow 100 pinners a day. This allows me to: A.) Increase my followership; B.) Have a wide variety of pins to pin to my boards. The blogging community is all about support, and this suffices for Pinterest as well. Follow your favorite bloggers, and those who are of inspiration to you. Pin from group boards you are a part of. The golden rule of blogging is that the more love you give, the more you will receive!
Step #6: Group boards, group boards, group boards!
Group boards are SO important. They are a great resource to spread out your pins and make them more accessible to thousands, even millions, of other readers. I like to pin the same pin to multiple group boards throughout the day to spread In addition, when you pin to group boards, you are not clogging your Pinterest feed; as these pins don’t show up to your followers. How do you become involved with group boards? Join online blogging communities and ask if there are any boards you can participate in. In addition, I will search for them on Pinterest and email the administrator. People are happy to have contributors, and it’s also a great way to make blogging connections!
Step #7: Develop a pinning schedule
- Use tools to help spread your pins out
Develop a strategy for spreading your pins out throughout the day. I like to use the tool Viraltag to help me schedule my pins out. This way, I don’t have to worry about constantly pinning through my day, especially when I am busy with other things in my life. Viraltag allows you to schedule your specific pins in specific time slots, and other pins as well. It gives you a free one-month trial, and then it’s $29 a month. I love Viraltag because they are super awesome with their customer support and do whatever it takes to make their customers happy. When my free trial ended, I wasn’t going to renew it because of the price, but Viraltag worked with me and reduced the price to $19 a month. This tool was a huge reason for my drastic Pinterest growth in the past months, and it is an absolute necessity for my blogging game.
- Pin regularly
You need to be active on your Pinterest account to improve your growth and ultimately have your own pins pinned. Pin regularly, both your pins and your followers’ pins. Pinterest is all about spreading the love!
If you follow these Pinterest tips, I guarantee you will see growth to your Pinterest account. Pinterest can be a complete game-changer for your blog, attracting new visits and visitors each day who otherwise may have never found your blog before. Do you have any other tips to add? Let me know in the comments below.
Be sure to follow me on Pinterest! Have a great week, everyone!
This post contains affiliate links, which means that if you click on one of the product links, I’ll receive a small percentage of compensation. I PROMISE you guys that I only promote products that I truly love! Thanks for supporting brands that make Inspiration Indulgence possible!
Like this post? Check out my other post in my blogging series:
A Blogger’s Guide to Doubling Your Instagram Followers